Keepa, SellerAmp, Actorio: A Tool Comparison for Amazon Arbitrage

Keepa, SellerAmp and Actorio come up in the same conversations among Amazon sellers, but they're fairly different tools in what they actually do.

Keepa

A price history tracking service on Amazon: how price, BSR and offer count evolve over time, shown as graphs. Keepa doesn't find products to buy on its own — it gives you the historical context needed to judge whether a current price or sales rank is normal or an anomaly. Most other sourcing tools (including SellerAmp and Actorio) actually embed Keepa's charts directly rather than recreating them.

SellerAmp (SAS)

A product research platform combining a Chrome extension, a web app and mobile barcode scanning. It calculates estimated margin and ROI, shows sales data and competing offers, and embeds Keepa's charts in its interface. Its strength is covering both retail arbitrage (in-store scanning) and online arbitrage (browser research), originally geared more toward the North American market.

Actorio

An automated sourcing tool built for the European market: it scans catalogues from hundreds of B2B suppliers and compares the prices found against several European Amazon marketplaces at once (France, Germany, Spain, Italy, the UK…). Its distinguishing feature compared with historically American tools is precisely this European focus — currencies, intra-EU shipping costs, local marketplaces.

How they compare to one another

What none of the three really does

These tools are excellent for analysing one product at a time, or scanning a limited number of preconfigured sources. None is built as a multi-source comparison tool capable of continuously cross-referencing hundreds of B2B wholesalers, several marketplaces, and net margin calculation (VAT, customs, real fees per country) across an entire catalogue. That's the angle ArbitragePro+ covers: less a product-by-product analysis tool, more an engine that automatically surfaces gaps that are already profitable.